Raven Haymond, PhD

Marketing writer with experience as a university writing instructor, a writing tutor, and an editor. Experience managing content for a wide range of B2B SaaS marketing campaigns with an emphasis on email campaigns, blog management, landing page creation, go to market initiatives, and cross-functional marketing campaigns. Highly skilled at proofreading, editing, mentoring writers, and synthesizing content for distribution and publication.

Education

> Penn State University Harrisburg, PhD in American Studies with subfields in American Lit. & Gender Studies

> Brigham Young University, M.A. in English, emphasis in Folklore

> Brigham Young University, B.A. in English, emphasis in Folklore

Work Experience

  • Assoc. Content Marketing Manager / Lucid Software / 2020 – Present

    Lucid Software is a leading provider of cloud-based visual productivity applications Lucidchart and Lucidspark. As an Associate Manager on the Content Marketing team, I focus on crafting meaningful messaging to help connect people with our products. Manage the Lucidspark blogsand our team of freelance contributors. Develop content for email marketing campaigns and product marketing campaigns. Headed up content for the release of Lucidspark in the fall of 2020 including crafting homepages, landing pages, and email content. Manage social media strategy.

  • B2B Marketing Writer / Finicity / May 2019 – January 2020

    Lead writer for a 12-page company website overhaul. Led content creation for UX flows, blog posts, social media, and research-driven white papers as well as sales materials (emails, lead gen campaigns, sales video scripts, infographics, and presentations).

  • Instructor, Writing Tutor, Assistant Archivist / Penn State Harrisburg / July 2018 – July 2019

    INSTRUCTOR: Designed and developed an Introduction to American Folklore class. Created the syllabus, assignments, assessments, schedule, in-class materials and taught the course. WRITING TUTOR: Worked with students one-on-one to support their development as writers and as critical thinkers across the writing process and on academic and professional documents. ASSISTANT ARCHIVIST: Processed items, curated archival exhibits, performed basic archive maintenance, maintained finding aids and inventories, and helped patrons with requests.

  • Owner / Beehive Birth Care / 2014 – 2017

    Owned and operated my own birth doula and childbirth educator business. Managed all digital and print marketing, public outreach, communications, and finances. Coached and supported birthing families during pregnancy, birth, and the postpartum period.

Academic Awards and Publications

– University Graduate Fellowship, Penn State University – Harrisburg, 2017-2019

– Building Healthcare Collectives Fellowship, The Ohio State University & Michigan State University, 2019-2020

– “Tasting the Forbidden Fruit as Rite of Passage: Former Mormons Reflect on Their First Sips of Alcohol and Coffee.” Western Folklore 77, no. 3/4: 313-336.

– “#PeriodsAreNotAnInsult: Hashtag Activism Meets Menstruation.” Women’s Reproductive Health 7, no. 2: 73-86.